Which Wich® Superior Sandwiches

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Which Wich® Superior Sandwiches was started by Jeff Sinelli, who had previously founded another franchise food concept, Genghis Grill. To order at Which Wich, guests mark their custom orders on sandwich bags with menus printed on them, choosing the type of sandwich, size, bread, cheese, spreads and vegetables. In addition to over 50 sandwich choices, the menu also offers chips, cookies and milkshakes.

Giving Back Summary


have donated

& 227,400 HOURS

Giving Back Details

Charity Entry by Hala Habal
Project PB&J Dallas, TX
10000 Volunteers 200000 Hours
Charity Entry by Lauren Moorman
Which Wich Cares Foundation / Project PB Dallas, TX
11000 Volunteers More than 200,000 Hours
Charity Entry by Brian Jaeger
Project PB&J Las Vegas, NV
8000 Volunteers $300000 15000 Hours
Charity Entry by Hala Habal

Which Wich's launched philanthropic campaign, Project PB&J, where for every PB&J sandwich purchased in a Which Wich location, the company donates a PB&J to a local cause and banks one for their global initiative trust, in 2014. They kicked off 2015 with a "Spreading Party" where they officially earned the Guinness World Record for most sandwiches made in an hour, making 26,710. Each individual franchise location participates and partners with a local organization.

Project PB&J Las Vegas, NV
400 Hours
Charity Entry by Hala Habal

The Flag Your Bag campaign is designed to honor active military and veterans by inviting Which Wich guests to write heartfelt messages and doodle on the brand's iconic brown bags, which will then be stuffed with donations and thank you notes and delivered to local military bases and organizations after July 4th. In the past, donations have gone to local Air Force and Army bases, Wounded Warrior Projects, as well as police and fire stations.

Flag Your Bag Dallas, TX
10000 Hours
Charity Entry by Brian Jaeger 01/15/2015

Which Wich launched its philanthropic campaign, Project PB&J®, in 2014 where for every PB&J sandwich purchased in a Which Wich location, the company donates a PB&J to a local cause and banks one for their global initiative trust. As a launch for 2015, the company made and donated 26,710 peanut butter and jelly sandwiches to Dallas-based non-profit organizations on Thursday January 15, 2015. The sandwiches were made during the chain’s ‘Spreading Party’ at the Sheraton Dallas, where more than 500 franchisees, corporate staff and volunteers gathered and shattered the existing Guinness World Record of 20,975 sandwiches made in an hour. During the hour-long creation of the 26,710 sandwiches, the team used 2,210 loaves of bread, 2,550 pounds of peanut butter, and 2,065 pounds of jelly. By the end of the hour, all of the sandwiches were wrapped and packaged for immediate delivery to a variety of area charities and organizations including, The Salvation Army DFW, Our Calling, The SoupMobile, Boys & Girls Club of Greater Dallas, Big Brothers Big Sisters Lone Star, Foster Kids Charity, Genesis Women’s Shelter & Support, Ronald McDonald House of Dallas, Dallas Casa, The Bridge North Texas, Metrocrest Services. The brand has a goal of making and donating over 1-million sandwiches in 2015. Since launching at the beginning 2014, the campaign ended the year with more than 50,000 PB&J sandwiches sold and thus 150,000 donated back to local communities and banked for large scale areas of need.

Variety Dallas, TX
500 Volunteers 2000 Hours

Company Contact

1412 Main St., Suite #2000

Dallas, TX


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