Petland stores raise more than $140,000 for St. Jude Children’s Research Hospital®

The numbers are in! Petland stores nationwide raised more than $140,000 during the 2018 St. Jude Halloween Pin-Up Promotion benefitting St. Jude Children’s Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

“This year, our franchisees more than doubled their contributions,” said Petland’s Director of Public Affairs Elizabeth Kunzelman. “We have an amazing group of franchisees and general managers with very big hearts, who truly understand the difference even one dollar can make. We are very proud of everyone’s efforts during this campaign.

Several franchisees and store operators have visited the hospital in Memphis, Tenn., as well as St. Jude Target House, one of three housing facilities for St. Jude patients and families.

Petland first partnered with St. Jude in 2009. The St. Jude Halloween Pin-Up Promotion, now in its 28th year, asks customers to donate $1 or more at the register during the month of October to support the hospital’s lifesaving mission: Finding cures. Saving children.® In exchange for the donation, customers sign a St. Jude Halloween-themed pin-up which is displayed in the store. Petland also initiated a corporate campaign for the home office, offering payroll deductions for donations. To date, Petland has raised more than $640,000 for St. Jude.

Treatments invented at St. Jude Children’s Research Hospital have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. Because of fundraisers like the St. Jude Halloween Promotion, families never receive a bill from St. Jude for treatment, travel, housing or food – because St. Jude believes all a family should worry about is helping their child live.

To learn more about the St. Jude Halloween Promotion, visit

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